How DO I Value Backlinks For My Website?
when and what backlinks your competitors are building or earning.
This will help you replicate their best backlinks and better understand what methods they are using to promote their website. If they are getting links through guest blogging, try to become a guest author on the same websites. If most of their links come from blog reviews, get in touch with those bloggers and offer them a trial to test your tool. Eventually, they might write a review about it.
My favorite tool to spy on my competitors' backlinks is called Monitor Backlinks. It allows you to add your four most important competitors. From then on, you get a weekly report containing all the new links they have earned. Inside the tool, you get more insights about these links and can sort them by their value and other SEO metrics. A useful feature is that all the links my own website already has are highlighted in green, as in the screenshot below.
Using this technique, I can easily determine new link-building opportunities. With Monitor Backlinks, I can keep track of all the backlinks my website is earning. Each time my link building campaigns are successful, I can see all the new backlinks I’m getting in my dashboard.
5. Build internal links.
Internal links are a key factor for running a successful blog. They are passing link juice, and you can use your anchor texts. With a good internal linking structure, you can help users easily navigate through your website and increase the overall user experience.
There are tools that can automatically create internal links on your blog, especially if you are running Wordpress, but you should do this manually. Microsoft's Matt Cutts has recommended that webmasters keep their number of internal links per page below 100, for both usability and SEO.
6. Promote your content.
Great content won’t get you backlinks unless you know how to promote it right. You have to get out in the world and do email outreach to promote your best articles.
One of the best strategies to do this is to contact bloggers or websites running weekly or monthly roundups. Again, you can use Google and search for queries like “keyword + roundup.” Make sure you choose, in order to see results only from the past week or month.
Then contact the webmasters and give them a quick introduction to your website. With your message, send a link to one of your best tutorials or guides. If they find your resource useful, they may link back to you in their next weekly roundup.These bloggers are constantly looking for great content, so they definitely want to hear from you.
As with the other techniques, make sure you do not abuse your relationship with any webmaster by asking for a link directly.
7. Write testimonials.
An easy method to earn quality backlinks is to write testimonials for websites you are using. You'll spend only a few minutes, and you can earn a link from the homepage of an authoritative website. As long as you are a customer of that product, there’s a high possibility you can get a link in exchange for a testimonial.
List all the tools you are currently using and reach out to discuss the likelihood of featuring your testimonial on a desired website.
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